Jermaine Dupri

Jermaine Dupri Creates Tag Records Commercial Score

JD lets us take a look into the scoring of the Tag Records commercial using an Akai MPC 60II sampler/sequencer and live choir.  Along the way he gives insight into the philosophy behind making a commercial, footage of interactions with the studio engineer, and even a plug for the soon to be released Beats by … Read more

Jermaine Dupri: The State of The Music Business

In part 3 of a 5 part series, Dupri talks about only a few rappers being in the top 10 of the R&B charts and how no label has broken any new rap artists.  He warns new artists not to get involved in the industry and says that rap looks like it’s over.

Jermain Dupri Says Money Ruined Music

As part 2 of a 5 part series JD gives a rant about money corrupting and ruining music.  He says that people paying attention to money, Soundscan, and charging too much money for tracks caused trouble for the industry.  JD then declares that he’s in it for the love.

Jermaine Dupri Says The DJ Is Dead

The ever controversial Jermaine Dupri declares that the DJ is dead.  He talks about the self-promotion of DJ’s and their lack of focus for helping new artists.  Not necessarily sure if I agree with JD that a DJ is obligated to promote others without promoting himself.  Wouldn’t this be considered a form of cross-promotion, which … Read more

Jermaine Dupri Blasts Billboard Then Insults Danja

So So Def founder Jermaine Dupri flips out on Billboard Magazine for allowing Danja to share the cover with Usher.  When asked if he recognized the person (Danja) on the cover, an office staffer replied "Danja… that’s that reggae artist?"  With the consensus of the office being that the cover was bought by Danja’s label, … Read more

Jermaine Dupri – Producing With Roland’s MV-8800

Jermaine Dupri talks about some of the features of the Roland MV-8800 and how it has changed his production style. Again… this has sparked a major bout of gear lust within me and I’m mentally preparing myself for the day that I part with my MPC 2000XL.