Best Buy & Dr. Dre Create Club Beats In-Store DJ Section


Look out Guitar Center, Best Buy, Dr. Dre, Monster Cable have partnered up to bring DJ’ing even farther into the mainstream. With the creation of an in-store area appropriately named “Club Beats”, the retailer plans to offer a broad selection of DJ related and music making products.

Best Buy sees this DJ-focused offering as something brand new for mainstream retail. “It may not be simple to find these products in a mainstream environment—either you have to know what you need, or you have to talk to someone who is in the industry,” said Wendy Fritz, svp of merchandising for mobility for Best Buy. “What we’re trying to say is ‘hey you can do this,’ and when they come into the store our Blue Shirts can say ‘these are the three or four products you need to get started.’”

I’m not sure if I’d feel comfortable taking DJ advice from the folks in “Blue Shirts”, but at the least there will be appropriate scenery to match the DJ Hero demo.

[via Billboard]

8 thoughts on “Best Buy & Dr. Dre Create Club Beats In-Store DJ Section”

  1. This might be good news for the travelling DJ who finds a case full of mixer-crumbs & needs a quick replacement… Wonder if they’ll stock Pro-grade stuff.

  2. pro grade stuff would be nice. they got a few things not to mention online stuff like studio monitors ‘ m-audio monitors and microphones they even got a lil software like cakewalk ! but i would like to see drum machines keyboards -real keyboards and stuff like that. but this is definately a step in the right direction. I buy old instrumental cd’s from there too on the low low.The big band cd’s has some good shit nice horns and strings ! keep that to yourself I don’t want nobody biting my shit.

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